SD Dojavi
OSMRTNICE
PRETPLATA
PREMIUM
stdClass Object ( [id] => 1232120 [title] => Što mislite koliko splitski ‘Promet‘ godišnje zaradi od reklama po autobusima? Provjerili smo hoće li i naš javni prijevoznik kao zagrebački ukinuti takvo oglašavanje [alias] => sto-mislite-koliko-spliski-promet-godisnje-zaradi-od-reklama-po-autobusima-provjerili-smo-hoce-li-i-nas-javni-prijevoznik-kao-zagrebacki-ukinuti-takvo-oglasavanje [catid] => 253 [published] => 1 [introtext] => [fulltext] =>

Gradonačelnik Zagreba Tomislav Tomašević zagrebačkim tramvajima vraća zaštitni znak - plavu boju!

To znači da će ZET-ova vozila u doglednom vremenu biti bez oblijepljenih reklama. Prvi čovjek metropole istaknuo je kako je njihov javni prijevoznik imao nepovoljan ugovor s privatnom tvrtkom koja je bila posrednik između ZET-a i ostalih tvrtki koje su se htjele oglašavati, a od čega je Grad na kraju imao minimalnu korist.

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image
Goran Mehkek/Cropix
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- Ta firma ZET-u godišnje plaća samo četiri milijuna kuna, dok Grad subvencionira ZET s milijardu kuna. Reklame će se s tramvaja postupno uklanjati, ovisno o isteku pojedine ugovorene kampanje i očekujemo da će u sljedećih nekoliko mjeseci svi ZET-ovi tramvaji i autobusi opet voziti u prepoznatljivoj plavoj boji - otkrio je Tomašević i ustvrdio da neće dozvoliti da se grad pretvori u šoping centar.

ZET je, naime, obavezan dopustiti već ugovorene oglasne kampanje u sljedeća tri mjeseca, a nakon toga će se ukloniti sve reklame s tramvaja i autobusa.

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image
Goran Mehkek/Cropix
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Slijedom te odluke raspitali smo se koliko splitski javni prijevoznik, čiji su autobusi tradicionalno obojeni u žuto, zarađuje od reklama.

- Tvrtka koju je "Promet" angažirao za postavljanje reklama je "Urbano oglašavanje" iz Rijeke s kojom imamo ugovor od 1. ožujka 2018., a godišnje od reklama zaradimo oko milijun kuna. Radi se o 40 zakupljenih autobusa za reklame, no koliko trenutno znam, nisu svi popunjeni.

Mi praktički s tim nemamo ništa, angažirali smo tu firmu, oni su zaduženi za pronalaženje poslovnih subjekata kao i za postavljanje i obljepljivanje reklama - rekao nam je Miroslav Delić, direktor splitskog javnog prijevoznika.

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image

Miroslav Delić

Saša Burić/Cropix
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Inače u "Prometovu" voznom parku nalazi se i 99 novih autobusa koji su nabavljeni novcem iz europskih fondova, na kojima je pak zabranjeno postavljanje reklama.

Prema dostupnim informacijama, na službenoj stranici "Prometa" oglašavanje je dozvoljeno s bočne strane autobusa, na cijelom vozilu i u njegovoj unutrašnjosti.

Cijena najma oglasnog prostora od jednog do dva metra četvorna iznosi 3000 kuna za godinu dana. Površina od jednog do tri kvadrata košta 2750 kuna, dok nešto manje, 2500 kuna, košta površina do pet metara kvadratnih. Za poslovni subjekt koji se želi reklamirati na površini od 5 kvadrata i više, to će ga stajati 2000 kuna.

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image
Joško Šupić/Cropix
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Provjerili smo hoće li i naš javni prijevoznik kao zagrebački ukinuti takvo oglašavanje [num_of_authors] => 0 [author] => Joomla\CMS\User\User Object ( [isRoot:protected] => [id] => [name] => [username] => [email] => [password] => [password_clear] => [block] => [sendEmail] => [registerDate] => [lastvisitDate] => [activation] => [params] => [groups] => Array ( ) [guest] => 1 [lastResetTime] => [resetCount] => [requireReset] => [_params:protected] => Joomla\Registry\Registry Object ( [data:protected] => stdClass Object ( ) [initialized:protected] => [separator] => . ) [_authGroups:protected] => [_authLevels:protected] => [_authActions:protected] => [_errorMsg:protected] => [userHelper:protected] => Joomla\CMS\User\UserWrapper Object ( ) [_errors:protected] => Array ( ) [link] => /autor/2024-05-11-14-39-14-264 [profile] => stdClass Object ( [id] => 1342 [gender] => m [description] => [image] => 1342.png [url] => [group] => 0 [plugins] => {"customparams_author_school":"","customparams_author_title":"","customparams_author_title_categoryid":"3","customparams_fb_link":"","customparams_tw_link":""} ) [avatar] => /components/com_ocm/images/placeholder/user.png ) [numOfComments] => 0 [mainImage] => https://static.slobodnadalmacija.hr/images/slike/2022/10/12/23107138.jpg [galleryCount] => 5 [hasImage] => 1 [mainImageAuthor] => Nikola Vilić/Cropix [mainImageDesc] => [popup_gallery] => Array ( [0] => stdClass Object ( [src] => https://static.slobodnadalmacija.hr/images/slike/2022/10/12/23107138.jpg [title] => Nikola Vilić/Cropix ) [1] => stdClass Object ( [src] => https://static.slobodnadalmacija.hr/images/slike/2022/10/12/23574293.jpg [title] => Goran Mehkek/Cropix ) [2] => stdClass Object ( [src] => https://static.slobodnadalmacija.hr/images/slike/2022/10/12/23357184.jpg [title] => Joško Šupić/Cropix ) [3] => stdClass Object ( [src] => https://static.slobodnadalmacija.hr/images/slike/2022/10/12/23574320.jpg [title] => Goran Mehkek/Cropix ) [4] => stdClass Object ( [src] => https://static.slobodnadalmacija.hr/images/slike/2022/10/12/20283892.jpg [title] =>

Miroslav Delić

Saša Burić/Cropix ) ) [bgPosition] => [text] => {OCMSplitter}

Gradonačelnik Zagreba Tomislav Tomašević zagrebačkim tramvajima vraća zaštitni znak - plavu boju!

To znači da će ZET-ova vozila u doglednom vremenu biti bez oblijepljenih reklama. Prvi čovjek metropole istaknuo je kako je njihov javni prijevoznik imao nepovoljan ugovor s privatnom tvrtkom koja je bila posrednik između ZET-a i ostalih tvrtki koje su se htjele oglašavati, a od čega je Grad na kraju imao minimalnu korist.

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image
Goran Mehkek/Cropix
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- Ta firma ZET-u godišnje plaća samo četiri milijuna kuna, dok Grad subvencionira ZET s milijardu kuna. Reklame će se s tramvaja postupno uklanjati, ovisno o isteku pojedine ugovorene kampanje i očekujemo da će u sljedećih nekoliko mjeseci svi ZET-ovi tramvaji i autobusi opet voziti u prepoznatljivoj plavoj boji - otkrio je Tomašević i ustvrdio da neće dozvoliti da se grad pretvori u šoping centar.

ZET je, naime, obavezan dopustiti već ugovorene oglasne kampanje u sljedeća tri mjeseca, a nakon toga će se ukloniti sve reklame s tramvaja i autobusa.

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image
Goran Mehkek/Cropix
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Slijedom te odluke raspitali smo se koliko splitski javni prijevoznik, čiji su autobusi tradicionalno obojeni u žuto, zarađuje od reklama.

- Tvrtka koju je "Promet" angažirao za postavljanje reklama je "Urbano oglašavanje" iz Rijeke s kojom imamo ugovor od 1. ožujka 2018., a godišnje od reklama zaradimo oko milijun kuna. Radi se o 40 zakupljenih autobusa za reklame, no koliko trenutno znam, nisu svi popunjeni.

Mi praktički s tim nemamo ništa, angažirali smo tu firmu, oni su zaduženi za pronalaženje poslovnih subjekata kao i za postavljanje i obljepljivanje reklama - rekao nam je Miroslav Delić, direktor splitskog javnog prijevoznika.

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image

Miroslav Delić

Saša Burić/Cropix
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Inače u "Prometovu" voznom parku nalazi se i 99 novih autobusa koji su nabavljeni novcem iz europskih fondova, na kojima je pak zabranjeno postavljanje reklama.

Prema dostupnim informacijama, na službenoj stranici "Prometa" oglašavanje je dozvoljeno s bočne strane autobusa, na cijelom vozilu i u njegovoj unutrašnjosti.

Cijena najma oglasnog prostora od jednog do dva metra četvorna iznosi 3000 kuna za godinu dana. Površina od jednog do tri kvadrata košta 2750 kuna, dok nešto manje, 2500 kuna, košta površina do pet metara kvadratnih. Za poslovni subjekt koji se želi reklamirati na površini od 5 kvadrata i više, to će ga stajati 2000 kuna.

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image
Joško Šupić/Cropix
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Nikola Vilić/Cropix Goran Mehkek/Cropix Joško Šupić/Cropix Goran Mehkek/Cropix Saša Burić/Cropix
Saša Burić/Cropix

Miroslav Delić
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StoryEditorOCM
SplitPODVUČENO ŽUTIM

Što mislite koliko splitski ‘Promet‘ godišnje zaradi od reklama po autobusima? Provjerili smo hoće li i naš javni prijevoznik kao zagrebački ukinuti takvo oglašavanje

Piše Antea Burazin
13. listopada 2022. - 13:28
23107138
PREMIUM
Galerija
Nikola Vilić/Cropix

Gradonačelnik Zagreba Tomislav Tomašević zagrebačkim tramvajima vraća zaštitni znak - plavu boju!

To znači da će ZET-ova vozila u doglednom vremenu biti bez oblijepljenih reklama. Prvi čovjek metropole istaknuo je kako je njihov javni prijevoznik imao nepovoljan ugovor s privatnom tvrtkom koja je bila posrednik između ZET-a i ostalih tvrtki koje su se htjele oglašavati, a od čega je Grad na kraju imao minimalnu korist.

- Ta firma ZET-u godišnje plaća samo četiri milijuna kuna, dok Grad subvencionira ZET s milijardu kuna. Reklame će se s tramvaja postupno uklanjati, ovisno o isteku pojedine ugovorene kampanje i očekujemo da će u sljedećih nekoliko mjeseci svi ZET-ovi tramvaji i autobusi opet voziti u prepoznatljivoj plavoj boji - otkrio je Tomašević...

#SPLIT#PROMET#ZET#TRAMVAJI#AUTOBUSI#REKLAME
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11. svibanj 2024 16:39