SD Dojavi
OSMRTNICE
PRETPLATA
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stdClass Object ( [id] => 264268 [title] => 'Vrli novi svijet' u postapokaliptičnoj kampanji Coded Edgea [alias] => vrli-novi-svijet-u-postapokalipticnoj-kampanji-coded-edgea [catid] => 266 [published] => 1 [introtext] => [fulltext] => Mladi dizajnerski brand Coded Edge, koji je u samo nekoliko sezona djelovanja ostavio zapažen trag na hrvatskoj modnoj sceni, odlučio je svojoj posljednjoj kolekciji Reticent podariti vizualni identitet.

Rezultat toga je upravo lansirana modna kampanja, čija energična dramatika savršeno korelira s odjevnom linijom predstavljenom na modnoj pisti prošlosezonskog, ali najavljuje i skori nastup Coded Edge-a na nadolazećem Bipa fashion.hr-u.

Inspiraciju za posljednju kolekciju Coded Edge je pronašao u zamišljenoj viziji postapokaliptičnog grada, poput Huxleyevog "Vrlog novog svijeta" ili Orwellove "1984".

Modni dvojac, koji čine Silvio Ivkić i Jure Perišić, poigrao se idejom distopije, prividne utopije grada, koji nakon uništenja svijeta i totalnog raspada sustava, ponovnu stabilnost pronalazi u novom poretku, ustoličenju religije novog doba, podjele društva na kaste, strogo formalizirane, kontrolirane i uniformne strukture.



Outfiti u kampanji uključuju oglavlja i ručno rađeni nakit, a od odjevnih komada izdvajaju se pojednostavljene duge suknje u kombinaciji s dugim jaknama i predimenzionirani lepršavi komadi od muslina. Coded Edge se fokusirao i na izradu vlastitog tekstila koji ovoj kolekciji daje jedinstveni dizajnerski potpis.

Na modnoj kampanji, kojom nas Coded Edge uvodi u mistični svijet svojih kreacija, po prvi su puta sudjelovala čak tri modna fotografa: Karmen Poznić, Franjo Matković i Jure Perišić.

- Angažman čak troje fotografa na jednoj modnoj kampanji za Coded Edge je predstavljao izuzetan izazov – budući da svaki od njih ima svoju estetiku i vlastiti kut gledišta, bilo je vrlo zanimljivo pratiti kako se taj zamišljeni koncept pretvara u stvarnost - otkrili su Silvio Ivkić i Jure Perišić.

Make-up u kampanji potpisuje Petra Sever, a zaštitno lice je mlada Sara Sorić iz modne agencije Talia.

psd



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stdClass Object ( [src] => https://static.slobodnadalmacija.hr/Archive/Images/2015/02/20/Stil/coded/ob2.jpg [title] => ) [3] => stdClass Object ( [src] => https://static.slobodnadalmacija.hr/Archive/Images/2015/02/20/Stil/coded/ob3.jpg [title] => ) [4] => stdClass Object ( [src] => https://static.slobodnadalmacija.hr/Archive/Images/2015/02/20/Stil/coded/ob4.jpg [title] => ) [5] => stdClass Object ( [src] => https://static.slobodnadalmacija.hr/Archive/Images/2015/02/20/Stil/coded/ob5.jpg [title] => ) [6] => stdClass Object ( [src] => https://static.slobodnadalmacija.hr/Archive/Images/2015/02/20/Stil/coded/ob6.jpg [title] => ) [7] => stdClass Object ( [src] => https://static.slobodnadalmacija.hr/Archive/Images/2015/02/20/Stil/coded/ob7.jpg [title] => ) ) [bgPosition] => [text] => {OCMSplitter}Mladi dizajnerski brand Coded Edge, koji je u samo nekoliko sezona djelovanja ostavio zapažen trag na hrvatskoj modnoj sceni, odlučio je svojoj posljednjoj kolekciji Reticent podariti vizualni identitet.

Rezultat toga je upravo lansirana modna kampanja, čija energična dramatika savršeno korelira s odjevnom linijom predstavljenom na modnoj pisti prošlosezonskog, ali najavljuje i skori nastup Coded Edge-a na nadolazećem Bipa fashion.hr-u.

Inspiraciju za posljednju kolekciju Coded Edge je pronašao u zamišljenoj viziji postapokaliptičnog grada, poput Huxleyevog "Vrlog novog svijeta" ili Orwellove "1984".

Modni dvojac, koji čine Silvio Ivkić i Jure Perišić, poigrao se idejom distopije, prividne utopije grada, koji nakon uništenja svijeta i totalnog raspada sustava, ponovnu stabilnost pronalazi u novom poretku, ustoličenju religije novog doba, podjele društva na kaste, strogo formalizirane, kontrolirane i uniformne strukture.



Outfiti u kampanji uključuju oglavlja i ručno rađeni nakit, a od odjevnih komada izdvajaju se pojednostavljene duge suknje u kombinaciji s dugim jaknama i predimenzionirani lepršavi komadi od muslina. Coded Edge se fokusirao i na izradu vlastitog tekstila koji ovoj kolekciji daje jedinstveni dizajnerski potpis.

Na modnoj kampanji, kojom nas Coded Edge uvodi u mistični svijet svojih kreacija, po prvi su puta sudjelovala čak tri modna fotografa: Karmen Poznić, Franjo Matković i Jure Perišić.

- Angažman čak troje fotografa na jednoj modnoj kampanji za Coded Edge je predstavljao izuzetan izazov – budući da svaki od njih ima svoju estetiku i vlastiti kut gledišta, bilo je vrlo zanimljivo pratiti kako se taj zamišljeni koncept pretvara u stvarnost - otkrili su Silvio Ivkić i Jure Perišić.

Make-up u kampanji potpisuje Petra Sever, a zaštitno lice je mlada Sara Sorić iz modne agencije Talia.

psd



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'Vrli novi svijet' u postapokaliptičnoj kampanji Coded Edgea

Piše PSD.
20. veljače 2015. - 13:39
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Mladi dizajnerski brand Coded Edge, koji je u samo nekoliko sezona djelovanja ostavio zapažen trag na hrvatskoj modnoj sceni, odlučio je svojoj posljednjoj kolekciji Reticent podariti vizualni identitet.

Rezultat toga je upravo lansirana modna kampanja, čija energična dramatika savršeno korelira s odjevnom linijom predstavljenom na modnoj pisti prošlosezonskog, ali najavljuje i skori nastup Coded Edge-a na nadolazećem Bipa fashion.hr-u.

Inspiraciju za posljednju kolekciju Coded Edge je pronašao u zamišljenoj viziji postapokaliptičnog grada, poput Huxleyevog "Vrlog novog svijeta" ili Orwellove "1984".

Modni dvojac, koji čine Silvio Ivkić i Jure Perišić, poigrao se idejom distopije, prividne utopije grada, koji nakon uništenja svijeta i totalnog raspada sustava, ponovnu stabilnos...
#CODEDEDGE
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