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[title] => ‘Ledo‘ je krenuo u Europu, ali za ovdašnju proizvodnju, čak i njezino širenje, ne bi trebalo strahovati. Fortenova ima još dragulja, pitanje je što njih čeka
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Prodaja Leda i ostalih tvrtki iz segmenta smrznute hrane Fortenova grupe (bivšeg Agrokora) najvažnija je poslovna transakcija koja će se dogoditi u Hrvatskoj ove godine, a možda i duže. Iz više razloga.
Kao prvo kupac – tvrtka Nomad Foods je platila iznimno visoku cijenu od 615 milijuna eura. Na početku cijelog procesa u domaćoj poslovnoj zajednici je bilo dosta skepse oko najava da čelnici Fortenove očekuju više od 600 milijuna eura za Ledo, tvrdilo se da je to nerealno. Ipak, pokazalo se da postoji kupac koji je za Ledo spreman platiti iznos u visini 13-godišnje operativne dobiti.
Razlog je taj što se radi o najvećem europskom proizvođaču smrznute hrane, koji istovremeno ne proizvodi sladoled. Pa je logika jasna – kupnjom Leda dobit će dominantu poziciju na tržištima država bivše Jugoslavije, ali i proizvodnju sladoleda, koji onda mogu prodavati uz svoju smrznutu hranu na brojnim europskim tržištima.
Uzimajući u obzir Nomadovu veličinu i tržišnu snagu ne bi bilo čudno da se već uskoro King, Macho i ostali Ledovi sladoledni brendovi nađu u ponudi velikih zapadnoeuropskih trgovačkih lanaca. To je načelno dobra vijest za Ledo, jer sugerira da Nomad ima ekonomski razlog očuvati ovdašnju proizvodnju, pa vjerojatno s vremenom i ulagati u njezino proširenje.
S druge strane, Fortenova će dobiveni novac iskoristiti za otplatu Mercatorova duga, što je preduvjet za potpunu vlasničku konsolidaciju toga slovenskoga trgovačkog lanca. To je iznimno važno, s obzirom na to da je Agrokor postao većinski vlasnik Mercatora još 2014. godina, ali zbog kompliciranih kreditno-regulatornih odnosa nikad nije uspio provesti tu konsolidaciju.
S Mercatorom i bez Leda, Fortenova grupa imat će veće prihode i dobit, uz manji dug, te stoga i stabilniju financijsku poziciju za nastavak restrukturiranja.
Što to znači za budućnost ostalih Fortenovinih dragulja, poput Jamnice, Zvijezde i Konzuma tek će se vidjeti...
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Prodaja Leda i ostalih tvrtki iz segmenta smrznute hrane Fortenova grupe (bivšeg Agrokora) najvažnija je poslovna transakcija koja će se dogoditi u Hrvatskoj ove godine, a možda i duže. Iz više razloga.
Kao prvo kupac – tvrtka Nomad Foods je platila iznimno visoku cijenu od 615 milijuna eura. Na početku cijelog procesa u domaćoj poslovnoj zajednici je bilo dosta skepse oko najava da čelnici Fortenove očekuju više od 600 milijuna eura za Ledo, tvrdilo se da je to nerealno. Ipak, pokazalo se da postoji kupac koji je za Ledo spreman platiti iznos u visini 13-godišnje operativne dobiti.
Razlog je taj što se radi o najvećem europskom proizvođaču smrznute hrane, koji istovremeno ne proizvodi sladoled. Pa je logika jasna – kupnjom Leda dobit će dominantu poziciju na tržištima država bivše Jugoslavije, ali i proizvodnju sladoleda, koji onda mogu prodavati uz svoju smrznutu hranu na brojnim europskim tržištima.
Uzimajući u obzir Nomadovu veličinu i tržišnu snagu ne bi bilo čudno da se već uskoro King, Macho i ostali Ledovi sladoledni brendovi nađu u ponudi velikih zapadnoeuropskih trgovačkih lanaca. To je načelno dobra vijest za Ledo, jer sugerira da Nomad ima ekonomski razlog očuvati ovdašnju proizvodnju, pa vjerojatno s vremenom i ulagati u njezino proširenje.
S druge strane, Fortenova će dobiveni novac iskoristiti za otplatu Mercatorova duga, što je preduvjet za potpunu vlasničku konsolidaciju toga slovenskoga trgovačkog lanca. To je iznimno važno, s obzirom na to da je Agrokor postao većinski vlasnik Mercatora još 2014. godina, ali zbog kompliciranih kreditno-regulatornih odnosa nikad nije uspio provesti tu konsolidaciju.
S Mercatorom i bez Leda, Fortenova grupa imat će veće prihode i dobit, uz manji dug, te stoga i stabilniju financijsku poziciju za nastavak restrukturiranja.
Što to znači za budućnost ostalih Fortenovinih dragulja, poput Jamnice, Zvijezde i Konzuma tek će se vidjeti...
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14. svibanj 2024 08:32
