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[title] => Pogledajte novu kolekciju ELFS-a: fokusirani su na promišljenu domaću proizvodnju i održivi pristup modi, stvarajući bezvremenske odjevne komade
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Jedan od najprepoznatljivijih modnih brendova na domaćoj i regionalnoj sceni, modni dvojac ELFS, predstavlja novu kolekciju za jesen/zimu 2021 pod nazivom “Slow down, go green“. Riječ je o kolekciji koja se fokusira na promišljenu domaću proizvodnju i održivi pristup modi, stvarajući bezvremenske odjevne komade.
---
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Modna industrija jedan je od najvećih zagađivača na svijetu, ali pažljivim gospodarenjem, uporabom recikliranih materijala, recikliranjem i održivim pristupom modi, itekako je moguće biti odgovorno moderan. Upravo je to glavna poruka njihove najnovije kolekcije “Slow down, go green“, čije je naslovno lice Valentina Đurić, a koja je stala ispred objektiva Danijela Galića.
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---
- Moda koju stvaramo je spora i dobro promišljena, ona je bezvremenska i kvalitetna, a svaka karika u lancu proizvodnje je i adekvatno plaćena za svoj posao. Pored etičkih vrijednosti i održivosti, za razliku od brze mode, koja je jeftina, brzo se troši, neadekvatno vrednuje proizvodne cikluse i iznimno zagađuje, kako u proizvodnji tako i kratkim vijekom uporabe, spora moda nešto je sasvim drugo.
---
---
Radi se o ideologiji koja za cilj ima u modu vratiti dobre tradicionalne vrijednosti kao što je poticanje lokalnih i ekoloških proizvođača te stvaranje mode od materijala koji su dugotrajni i mogu se reciklirati. Bitna je i održiva cijena proizvoda, kako za samog kupca, tako i cijena koju plaća okoliš. U konačnici, spora moda želi ljude maknuti od klasičnog konzumerizma te okrenuti kvaliteti koju prvenstveno promoviramo iznad svega, poručuje Aleksandar Šekuljica.
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Dugovječnost, kvaliteta te socijalno odgovorno poslovanje filozofija je ELFS-a koja je utkana u njihov rad od samih početaka. Ovaj kreativni dvojac ponosan je na višegodišnju suradnju sa Socijalnom zadrugom Humana Nova, gdje se sav njihov tekstilni otpad pohranjuje, a potom i prerađuje. Ideja o stvaranju odjeće koja će se zaista nositi, koja je ljudima potrebna i koja će trajati sezonama vidljiva je u gotovo svim kolekcijama, ali i u ovoj.
---
---
Haljina Nancy je jedan od njihovih najdugovječnijih modela i ponovno je našla svoje mjesto i u ovoj modnoj priči, a novo ruho dobile su i njihove prepoznatljive trenirke, koje su i nakon 15 godina jednako tražene. Dvojac je posebnu pažnju posvetio i brojnim modnim detaljima koji će upotpuniti gotovo sve jesenske i zimske odjevne varijante, a dio kolekcije izrađen je i od recikliranih materijala.
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Dugovječnost, kvaliteta te socijalno odgovorno poslovanje filozofija je ELFS-a Danijel Galić
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Jedan od najprepoznatljivijih modnih brendova na domaćoj i regionalnoj sceni, modni dvojac ELFS, predstavlja novu kolekciju za jesen/zimu 2021 pod nazivom “Slow down, go green“. Riječ je o kolekciji koja se fokusira na promišljenu domaću proizvodnju i održivi pristup modi, stvarajući bezvremenske odjevne komade.
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Modna industrija jedan je od najvećih zagađivača na svijetu, ali pažljivim gospodarenjem, uporabom recikliranih materijala, recikliranjem i održivim pristupom modi, itekako je moguće biti odgovorno moderan. Upravo je to glavna poruka njihove najnovije kolekcije “Slow down, go green“, čije je naslovno lice Valentina Đurić, a koja je stala ispred objektiva Danijela Galića.
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- Moda koju stvaramo je spora i dobro promišljena, ona je bezvremenska i kvalitetna, a svaka karika u lancu proizvodnje je i adekvatno plaćena za svoj posao. Pored etičkih vrijednosti i održivosti, za razliku od brze mode, koja je jeftina, brzo se troši, neadekvatno vrednuje proizvodne cikluse i iznimno zagađuje, kako u proizvodnji tako i kratkim vijekom uporabe, spora moda nešto je sasvim drugo.
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Radi se o ideologiji koja za cilj ima u modu vratiti dobre tradicionalne vrijednosti kao što je poticanje lokalnih i ekoloških proizvođača te stvaranje mode od materijala koji su dugotrajni i mogu se reciklirati. Bitna je i održiva cijena proizvoda, kako za samog kupca, tako i cijena koju plaća okoliš. U konačnici, spora moda želi ljude maknuti od klasičnog konzumerizma te okrenuti kvaliteti koju prvenstveno promoviramo iznad svega, poručuje Aleksandar Šekuljica.
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Dugovječnost, kvaliteta te socijalno odgovorno poslovanje filozofija je ELFS-a koja je utkana u njihov rad od samih početaka. Ovaj kreativni dvojac ponosan je na višegodišnju suradnju sa Socijalnom zadrugom Humana Nova, gdje se sav njihov tekstilni otpad pohranjuje, a potom i prerađuje. Ideja o stvaranju odjeće koja će se zaista nositi, koja je ljudima potrebna i koja će trajati sezonama vidljiva je u gotovo svim kolekcijama, ali i u ovoj.
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Haljina Nancy je jedan od njihovih najdugovječnijih modela i ponovno je našla svoje mjesto i u ovoj modnoj priči, a novo ruho dobile su i njihove prepoznatljive trenirke, koje su i nakon 15 godina jednako tražene. Dvojac je posebnu pažnju posvetio i brojnim modnim detaljima koji će upotpuniti gotovo sve jesenske i zimske odjevne varijante, a dio kolekcije izrađen je i od recikliranih materijala.
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Dugovječnost, kvaliteta te socijalno odgovorno poslovanje filozofija je ELFS-a
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12. svibanj 2024 03:48
