SD Dojavi
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Domaći supermarketi nerijetko su poprišta neobičnih zgoda. Tu se kupci susreću u različitim raspoloženjima - dok su jedni spremni pomoći dohvatiti proizvode s najviših polica, drugi će vas ugristi ukoliko misle da ste ih pretekli u redu.

A onda imate i neobične instalacije u samoj ponudi s polica. Možete tako vidjeti prodaju šalova, vunenih kapa i kišobrana tik do kečapa i suncokretovog ulja, te brisače za vjetrobranska stakla iznad bilježnica za osnovnoškolce. Međutim ono što je snimio jedan anonimni kupac u domaćem supermarketu ipak nadilazi okvire mašte.

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image
Osigurana vegeta
PRIVATNI ALBUM
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Naime, tamo se lijepo da naslutiti koliko domaći čovjek drži do - Vegete. Toliko da je ponekad voli uzeti više nego što može platiti. A i prodavači je cijene. U svakom slučaju dovoljno da bi je upravo zbog ovih navika dijela pasioniranih kupaca - dodatno zaštitili. Vrećice vegete na tom su prodajnom mjestu smještene u plastične boksove koji se mogu otvoriti tek uz konzultaciju prodavača. Nešto kao skupocjena pića.

Ok, vegeta je bez sumnje najuspješniji proizvod kojega je Podravka izbacila od svog osnutka do danas. Taj univerzalni dodatak slanim jelima, jedinstvena kombinacija nekoliko vrsta začina i sedam vrsta sušenog povrća, jedan je od najpoznatijih izvornih hrvatskih proizvoda, a u uporabi je u više od 40 zemalja širom svijeta.

Toliko je ručkova spasio ovaj famozni začin i tolike je priučene kuhare i kuharice učinio da izgledaju majstorima kuhače. Ne možemo ni pomisliti kakva je sve izdanja imao u rukama istinskih velemajstora kuhinje.

Sad već daleke 1959. Vegetu je "izumila" Zlata Bartl koja je u to vrijeme bila voditeljica tima u istraživačkom laboratoriju Podravke. Samo dvije godine poslije proizvodnja je narasla na tada respektabilnih 16 tona. Dvanaest godina od izuma, 1971. famozni začin iz Vegeta 40 ime mijenja u - Vegeta. Daljnjim razvojem proizvoda 1974. brand dobiva svoju kulinarsku emisiju "Male tajne velikih majstora kuhinje", s poznatim dvojcem Oliverom Mlakarom i Stevom Karapandžom.

Od 1989. Vegeta se izvozi na tri kontinenta: Europu, Ameriku i Australiju. Daljnjim rastom potreba 2005. se uvode novi sastavi prilagođeni različitim namjenama pod nazivom Vegeta Mediteran, 2010. paleta proizvoda dodatno se proširuje na proizvode Vegeta Natur, a 2013. na tekuće marinade.

Tijekom više od 50 godina na tržištu Vegeta je osvojila brojne nagrade i priznanja za kvalitetu. U sve te godine postojanja uvedene su i dodatne linije proizvoda s različitim namjenama koji se danas mogu podijeliti u nekoliko skupina pod nazivima: Classic, Natur, Grill i Twist.

Duga je to i sasvim posebna priča na temu 'Made in Croatia'. Baš kao i prizor  iz supermarketa. Zapravo tko zna, možda je zapravo riječ o nekakvoj Podravkinoj reklamnoj kampanji. Možda je sljedeći korak - prazni plastični boks.

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Domaći supermarketi nerijetko su poprišta neobičnih zgoda. Tu se kupci susreću u različitim raspoloženjima - dok su jedni spremni pomoći dohvatiti proizvode s najviših polica, drugi će vas ugristi ukoliko misle da ste ih pretekli u redu.

A onda imate i neobične instalacije u samoj ponudi s polica. Možete tako vidjeti prodaju šalova, vunenih kapa i kišobrana tik do kečapa i suncokretovog ulja, te brisače za vjetrobranska stakla iznad bilježnica za osnovnoškolce. Međutim ono što je snimio jedan anonimni kupac u domaćem supermarketu ipak nadilazi okvire mašte.

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Osigurana vegeta
PRIVATNI ALBUM
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Naime, tamo se lijepo da naslutiti koliko domaći čovjek drži do - Vegete. Toliko da je ponekad voli uzeti više nego što može platiti. A i prodavači je cijene. U svakom slučaju dovoljno da bi je upravo zbog ovih navika dijela pasioniranih kupaca - dodatno zaštitili. Vrećice vegete na tom su prodajnom mjestu smještene u plastične boksove koji se mogu otvoriti tek uz konzultaciju prodavača. Nešto kao skupocjena pića.

Ok, vegeta je bez sumnje najuspješniji proizvod kojega je Podravka izbacila od svog osnutka do danas. Taj univerzalni dodatak slanim jelima, jedinstvena kombinacija nekoliko vrsta začina i sedam vrsta sušenog povrća, jedan je od najpoznatijih izvornih hrvatskih proizvoda, a u uporabi je u više od 40 zemalja širom svijeta.

Toliko je ručkova spasio ovaj famozni začin i tolike je priučene kuhare i kuharice učinio da izgledaju majstorima kuhače. Ne možemo ni pomisliti kakva je sve izdanja imao u rukama istinskih velemajstora kuhinje.

Sad već daleke 1959. Vegetu je "izumila" Zlata Bartl koja je u to vrijeme bila voditeljica tima u istraživačkom laboratoriju Podravke. Samo dvije godine poslije proizvodnja je narasla na tada respektabilnih 16 tona. Dvanaest godina od izuma, 1971. famozni začin iz Vegeta 40 ime mijenja u - Vegeta. Daljnjim razvojem proizvoda 1974. brand dobiva svoju kulinarsku emisiju "Male tajne velikih majstora kuhinje", s poznatim dvojcem Oliverom Mlakarom i Stevom Karapandžom.

Od 1989. Vegeta se izvozi na tri kontinenta: Europu, Ameriku i Australiju. Daljnjim rastom potreba 2005. se uvode novi sastavi prilagođeni različitim namjenama pod nazivom Vegeta Mediteran, 2010. paleta proizvoda dodatno se proširuje na proizvode Vegeta Natur, a 2013. na tekuće marinade.

Tijekom više od 50 godina na tržištu Vegeta je osvojila brojne nagrade i priznanja za kvalitetu. U sve te godine postojanja uvedene su i dodatne linije proizvoda s različitim namjenama koji se danas mogu podijeliti u nekoliko skupina pod nazivima: Classic, Natur, Grill i Twist.

Duga je to i sasvim posebna priča na temu 'Made in Croatia'. Baš kao i prizor  iz supermarketa. Zapravo tko zna, možda je zapravo riječ o nekakvoj Podravkinoj reklamnoj kampanji. Možda je sljedeći korak - prazni plastični boks.

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PRIVATNI ALBUM PRIVATNI ALBUM
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PRIVATNI ALBUM
Osigurana vegeta
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ŽivotMILA MAJKO

Hrvatski trgovci zaključali vegetu da je kupci ne bi krali? Legendarni hrvatski proizvod dobio je tretman koji bi mogao ući u legendu

Piše PSD
22. siječnja 2022. - 19:28
Vegeta sa zaštitom
PREMIUM
Vegeta sa zaštitomPRIVATNI ALBUM

Domaći supermarketi nerijetko su poprišta neobičnih zgoda. Tu se kupci susreću u različitim raspoloženjima - dok su jedni spremni pomoći dohvatiti proizvode s najviših polica, drugi će vas ugristi ukoliko misle da ste ih pretekli u redu.

A onda imate i neobične instalacije u samoj ponudi s polica. Možete tako vidjeti prodaju šalova, vunenih kapa i kišobrana tik do kečapa i suncokretovog ulja, te brisače za vjetrobranska stakla iznad bilježnica za osnovnoškolce. Međutim ono što je snimio jedan anonimni kupac u domaćem supermarketu ipak nadilazi okvire mašte.



Naime, tamo se lijepo da naslutiti koliko domaći čovjek drži do - Vegete. Toliko da je ponekad voli uzeti više nego što može platiti. A i prodavači je cijene. U svakom slučaju dovoljno ...
#VEGETA
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18. svibanj 2024 15:00