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[title] => ‘Igra prijestolja‘ Hrvatskoj je donijela 180 milijuna eura, 30,1 milijun ulije se u ‘buštu‘ svake godine. Evo kako je Dubrovnik ‘visoko zapasao‘
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Filmski turizam vezan za megapopularnu HBO-ovu seriju "Igra prijestolja", čije je snimanje u Dubrovniku i drugdje po Dalmaciji počelo ravno prije deset godina, hrvatskom je gospodarstvu od 2013. do 2018. donio ukupan prihod od 180,7 milijuna eura, odnosno 30,1 milijun eura godišnje.
Podatci su to iz članka čiji su autori Martina Vukašina i Josip Miočić iz Zadra te Mirela Brechelmacher iz Slavonskog Broda, objavljeni u znanstvenom časopisu Oeconomica Jadertina kojega izdaje Sveučilište u Zadru.
Snimanje popularne serije iznjedrilo je novu turističku ponudu različitih putovanja i izleta koje nude brojne nacionalne i internacionalne agencije.
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Izleti povezuju lokacije snimanja kao što su dubrovačke zidine, Dioklecijanova palača, kliška tvrđava i slapovi rijeke Krke u Nacionalnom parku Krka.
Neke agencije nude čak i čitave rute na kojima su se snimale određene epizode serije, stoji u članku.
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Dubrovnik među 18 najpopularnijih filmsko-turističkih destinacija.
Mrežna stranica BuzzFeed, koja ima više od 80 milijuna posjeta mjesečno, svrstala je Dubrovnik među 18 najpopularnijih filmsko-turističkih destinacija.
Serija "Igra prijestolja" u četvrtoj je sezoni postigla rekord od 18,4 milijuna gledatelja po epizodi.
Objavom članka "19 filmskih krajolika koje uistinu možete posjetiti" na spomenutoj stranici, lokacije snimanja serije u Dubrovniku našle su se prve na listi preporučenih turističkih destinacija u društvu Hobbitona (Novi Zeland), Državnog zatvora u Ohiju (gdje je sniman film "Iskupljenje u Shawshanku"), lokacija u Tunisu na kojima su snimani "Ratovi zvijezda" i japanskog "Mrtvog grada" na otoku Hashima gdje je sniman "Skyfall".
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Producenti treće i četvrte sezone serije "Igra prijestolja" koristili su se hrvatskim programom poticaja koji jamči povrat od 20 troškova potrošenih za vrijeme snimanja u Hrvatskoj. Tako je za svaku uloženu kunu Hrvatska zaradila dvije i pol, a turistička promocija koju za to dobila je neprocjenjiva, ocjenjuju autori.
Navode i podatke kako je nakon snimanja "Gospodara prstenova" posjet Novom Zelandu porastao 10 posto, a nakon snimanja "Ponosa i predrasuda" posjet Lyme parku u Cheshiru u Engleskoj za 150 posto.
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Također, nakon snimanja "Nemoguće misije 2", posjet Sidneyu u Australiji porastao je za 200 posto, a nakon prve godine emitiranja "Bravehearta", posjet Nacionalnom spomeniku Wallace u Škotskoj čak 300 posto.
Od snimanja "Igre prijestolja" u prosjeku 12,1 milijun eura godišnje
Autori uzimaju za pretpostavku kako su polovica porasta broja turista potaknuta serijalom te polovica potrošnje istog uzorka motivirani "Igrom prijestolja" po uzoru na inozemna istraživanja, te da to u hrvatskom slučaju izravno iznosi oko 72,3 milijuna eura, odnosno u prosjeku 12,1 milijun eura godišnje.
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Uzimajući u obzir multiplicirajući učinak od 2,5, ukupni turistički učinci u Hrvatskoj nastali snimanjem te serije mogu se procijeniti na 180,7 milijuna eura, odnosno u prosjeku 30,1 milijun eura godišnje, zaključuje se.
Prva epizoda serije emitirana je 17. travnja 2011. na televizijskoj mreži HBO, a osma i posljednja sezona počela se prikazivati 2019. godine.
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Filmski turizam vezan za megapopularnu HBO-ovu seriju "Igra prijestolja", čije je snimanje u Dubrovniku i drugdje po Dalmaciji počelo ravno prije deset godina, hrvatskom je gospodarstvu od 2013. do 2018. donio ukupan prihod od 180,7 milijuna eura, odnosno 30,1 milijun eura godišnje.
Podatci su to iz članka čiji su autori Martina Vukašina i Josip Miočić iz Zadra te Mirela Brechelmacher iz Slavonskog Broda, objavljeni u znanstvenom časopisu Oeconomica Jadertina kojega izdaje Sveučilište u Zadru.
Snimanje popularne serije iznjedrilo je novu turističku ponudu različitih putovanja i izleta koje nude brojne nacionalne i internacionalne agencije.
---
---
Izleti povezuju lokacije snimanja kao što su dubrovačke zidine, Dioklecijanova palača, kliška tvrđava i slapovi rijeke Krke u Nacionalnom parku Krka.
Neke agencije nude čak i čitave rute na kojima su se snimale određene epizode serije, stoji u članku.
---
---
Dubrovnik među 18 najpopularnijih filmsko-turističkih destinacija.
Mrežna stranica BuzzFeed, koja ima više od 80 milijuna posjeta mjesečno, svrstala je Dubrovnik među 18 najpopularnijih filmsko-turističkih destinacija.
Serija "Igra prijestolja" u četvrtoj je sezoni postigla rekord od 18,4 milijuna gledatelja po epizodi.
Objavom članka "19 filmskih krajolika koje uistinu možete posjetiti" na spomenutoj stranici, lokacije snimanja serije u Dubrovniku našle su se prve na listi preporučenih turističkih destinacija u društvu Hobbitona (Novi Zeland), Državnog zatvora u Ohiju (gdje je sniman film "Iskupljenje u Shawshanku"), lokacija u Tunisu na kojima su snimani "Ratovi zvijezda" i japanskog "Mrtvog grada" na otoku Hashima gdje je sniman "Skyfall".
---
---
Producenti treće i četvrte sezone serije "Igra prijestolja" koristili su se hrvatskim programom poticaja koji jamči povrat od 20 troškova potrošenih za vrijeme snimanja u Hrvatskoj. Tako je za svaku uloženu kunu Hrvatska zaradila dvije i pol, a turistička promocija koju za to dobila je neprocjenjiva, ocjenjuju autori.
Navode i podatke kako je nakon snimanja "Gospodara prstenova" posjet Novom Zelandu porastao 10 posto, a nakon snimanja "Ponosa i predrasuda" posjet Lyme parku u Cheshiru u Engleskoj za 150 posto.
---
---
Također, nakon snimanja "Nemoguće misije 2", posjet Sidneyu u Australiji porastao je za 200 posto, a nakon prve godine emitiranja "Bravehearta", posjet Nacionalnom spomeniku Wallace u Škotskoj čak 300 posto.
Od snimanja "Igre prijestolja" u prosjeku 12,1 milijun eura godišnje
Autori uzimaju za pretpostavku kako su polovica porasta broja turista potaknuta serijalom te polovica potrošnje istog uzorka motivirani "Igrom prijestolja" po uzoru na inozemna istraživanja, te da to u hrvatskom slučaju izravno iznosi oko 72,3 milijuna eura, odnosno u prosjeku 12,1 milijun eura godišnje.
---
---
Uzimajući u obzir multiplicirajući učinak od 2,5, ukupni turistički učinci u Hrvatskoj nastali snimanjem te serije mogu se procijeniti na 180,7 milijuna eura, odnosno u prosjeku 30,1 milijun eura godišnje, zaključuje se.
Prva epizoda serije emitirana je 17. travnja 2011. na televizijskoj mreži HBO, a osma i posljednja sezona počela se prikazivati 2019. godine.
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[type] => radio
[group] => 9
[published] => 1
[ordering] => 16
[alias] => no_cache
)
[15] => stdClass Object
(
[id] => 77
[name] => Don't show on the front page
[value] => OFF
[type] => radio
[group] => 9
[published] => 1
[ordering] => 17
[alias] => dont_show_on_the_front_page
)
[16] => stdClass Object
(
[id] => 78
[name] => Related on bottom
[value] => ON
[type] => radio
[group] => 9
[published] => 1
[ordering] => 18
[alias] => related_on_bottom
)
[17] => stdClass Object
(
[id] => 79
[name] => Live button
[value] => OFF
[type] => radio
[group] => 9
[published] => 1
[ordering] => 19
[alias] => live_button
)
[26] => stdClass Object
(
[id] => 87
[name] => Instant articles
[value] => OFF
[type] => radio
[group] => 9
[published] => 1
[ordering] => 28
[alias] => instant_articles
)
[27] => stdClass Object
(
[id] => 91
[name] => S preporučuje
[value] => OFF
[type] => radio
[group] => 9
[published] => 1
[ordering] => 29
[alias] => s_preporucuje
)
[28] => stdClass Object
(
[id] => 92
[name] => S voli
[value] => OFF
[type] => radio
[group] => 9
[published] => 1
[ordering] => 30
[alias] => s_voli
)
[29] => stdClass Object
(
[id] => 93
[name] => Layout with three photos
[value] => OFF
[type] => radio
[group] => 9
[published] => 1
[ordering] => 31
[alias] => layout_with_three_photos
)
[30] => stdClass Object
(
[id] => 94
[name] => Gallery in the article
[value] => OFF
[type] => radio
[group] => 9
[published] => 1
[ordering] => 32
[alias] => gallery_in_the_article
)
[31] => stdClass Object
(
[id] => 95
[name] => Required views
[value] => 0
[type] => textfield
[group] => 9
[published] => 1
[ordering] => 33
[alias] => required_views
)
[32] => stdClass Object
(
[id] => 96
[name] => FullHD image
[value] => OFF
[type] => radio
[group] => 9
[published] => 1
[ordering] => 34
[alias] => fullhd_image
)
[33] => stdClass Object
(
[id] => 98
[name] => Paid Article
[value] => OFF
[type] => radio
[group] => 9
[published] => 1
[ordering] => 36
[alias] => paid_article
)
)
15. svibanj 2024 20:32
